Managing Your Photography Business

Setting out on your own and building a business can be an incredibly rewarding adventure.

Of course, it can be extremely scary, too!

There’s a lot on a professional photographer’s plate, from the obvious tasks of developing solid photography skills and marketing the business to all those little things that add up over the course of the day to eat away at your time.

I found that when I started my business that I focused so much of my attention on the “big things” – branding, developing price lists and product offerings, and perfecting my technical photography skills – that I had little time to manage all those little tasks like responding to emails, keeping a laser-focused calendar, and setting long-term goals.

And guess what?

Those seemingly innocuous daily tasks are every bit as important!

With that in mind, here’s three sure-fire ways to manage your business more effectively.

Perhaps the last thing on your mind when you’re trying to get your photography business off the ground is your email.

The problem with that is that in your email might be questions from potential clients, or better yet, solid leads for clients.

No one enjoys waiting around for a response from someone they’ve reached out to contact. So, do yourself a favor and respond to emails right away (or as quickly as humanly possible).

Telling yourself that you’ll respond later just doesn’t work. And if you’re like me, if you read a message and it’s no longer bolded in your inbox like a new message is, it will get buried in your inbox, and you’ll likely not find it for another week when it’s too late.

The last thing you want is to send a message that you aren’t reliable. Instead of letting little things like reading and responding to emails in a timely fashion derail your success, set aside time every morning, afternoon, and evening to check your email and respond.

This doesn’t have to take up hours and hours of your day, either.

If you can get on top of the email situation and be good about responding (and managing and deleting spam as it comes in), your inbox will be neat and tidy, and it will only take you a few minutes several times a day to send out responses.

Reading and sending emails isn’t the sexiest of daily tasks, but it’s better to attend to it than to ignore it and potentially lose a ton of clients!

Get a few ideas for being more organized in the video above from Entrepreneur Magazine.